Before considering this social media effort, consider committing to one or more aspects of the Prayer Resources. The grace that comes from Christ in prayer and the sacraments is the spiritual force that will make any other initiative fruitful.
The use of social media is essential for displaying engagement and impact. It is important to utilize social media to not only share information but to tell the stories of those within the Church. Facebook and Instagram are free platforms that give Parishes the opportunity to house event information, share pictures and feedback after events, give a glimpse into the Sacraments and encourage the sharing of information for both current and potential Parishioners.
These social media resources are readily available for any parish to easily use. There are two simple components:
- Ready-made, easily shareable content directed at encouraging people back to attendance at Holy Mass.
- Instructions on how you can expand the reach of your social media through cost-effective paid campaigns.
Ready-Made Social Media Content
Images with messages encouraging the faithful back to Mass - Short video from the Diocese of Raleigh inviting Catholics to bring their faith with them as they move to North Carolina. Great for targeting lapsed and inactive Catholics
- Video from Fr. Michael Burbeck, pastor at St. Michael in Cary, NC, explaining the importance of being present at Holy Mass
Paid Social Media Campaign
In the words of Our Lord and echoed repeatedly by St. John Paul II, “Do not be afraid.” This type of campaign is not as difficult as it sounds.
The benefit of boosting your posts on your social media page is that it will get to the audience you really need to reach. If you only post on your parish social media, it may only be visible to the people that are already attending Mass and active in their faith.
To show you how easy it can be, we have provided a very short video and a short and simple written
- Video on how to boost your parish Facebook posts
Step-by-step guide (PDF)
Digital and Printable Resources
Social media images
Instagram (JPG): Horizontal 1080x566 | Square 1080x1080 | Vertical 1080x1350
Facebook (JPG): Horizontal 1200x630