Position Summary:
St. Mary Magdalene Catholic School is seeking a dynamic, mission-driven Admissions & Marketing Director to lead our school’s enrollment efforts and advance our presence in the community. This full-time, year-round position plays a vital role in welcoming new families, supporting current families, and sharing the vibrant story of our school.
The Admissions & Marketing Director is responsible for managing all aspects of the admissions, enrollment, and re-enrollment processes using FACTS SIS. This individual will serve as the primary point of contact for prospective families, coordinate admissions events, and ensure a warm, professional, and mission-aligned experience from inquiry to enrollment.
In addition, this role oversees both internal and external marketing and communications, including social media, some website updates, branded materials, and strategic outreach. As one of the key public faces of the school, the Director must embody the joy, values, and mission of St. Mary Magdalene Catholic School and the Diocese of Raleigh.
Key responsibilities:
- Admissions & Enrollment
- Manage the full admissions cycle using FACTS SIS, including inquiries, applications, tours, interviews, enrollment, and re-enrollment.
- Serve as the primary liaison for prospective families, ensuring timely, friendly communication and a mission-centered admissions experience.
- Develop and implement recruitment strategies that reflect the school’s Catholic identity and academic excellence.
- Prepare and maintain admissions reports, data analysis, and enrollment projections.
- Coordinate and lead admissions events such as Open Houses, tours, shadow days, and new family orientations.
- Attend and participate in EMT sessions provided by the Diocese of Raleigh
- Collaborate with faculty and staff to ensure new families’ successful integration into the school community.
- Marketing & Communications
- Lead the development and execution of the school’s internal and external marketing and communication strategies.
- Manage the school’s social media channels, ensuring consistent, engaging, and mission-aligned content.
- Collaborate with school leadership to create newsletters, announcements, press releases, website content, and promotional materials.
- Ensure brand consistency across all communications and platforms.
- Support communication needs for school programs, fundraising, community events, and special initiatives.
- Event Coordination and Logistics
- Assist with planning and executing school events, including admissions events, community programs, and special celebrations.
- Collaborate with staff and volunteers to manage logistics, schedules, communications, and materials as needed.
Minimum Requirements:
- Bachelor's degree in Education and/or Marketing, or a related field
- Minimum of 3 years related work experience.
- Strong alignment with the mission and values of Catholic education and the Diocese of Raleigh.
- Exceptional communication, interpersonal, and organizational skills.
- High level of professionalism, warmth, and enthusiasm; comfortable serving as a public-facing representative of the school.
- Proficiency with FACTS SIS or similar systems preferred; willingness to learn required.
- Experience with social media management and digital content creation.
- Ability to manage multiple priorities, meet deadlines, and collaborate effectively with school staff and families.
- Employment is contingent upon applicant satisfactorily passing criminal background and reference checks
- Must complete diocese-sponsored Safe Environment Training within 30 days of hire.
Preferred Qualifications:
- Experience in admissions, marketing, communications, or a related field in a faith-based educational environment preferred.
Position Start Date: December 2025