Coordinator of Marketing and Digital Evangelization

St. Michael the Archangel Church
Employment Type
Full Time
Location
Cary, NC
Posted Date

Hours Per Week:  40 (Full-time)

Key responsibilities / day-to-day job functions:

  • Developing and implementing the parish-wide communication strategy with an evangelizing mindset.
    • Keep apprised of Catholic news and share relevant information with the wider parish. 
  • Writing clearly and concisely, using correct grammar, vocabulary, and appropriate tone for the message or audience; speaks in a clear, articulate manner; maintains regular, clear, and concise communication within area of responsibility; adopts a personal leadership style or approach to influence others.  
  • Understanding and promoting all program and membership offerings and registration methods.
    • Leads efforts to gather stories of impact to share with parishioners across multiple mediums. 
    • Developing and executing communications plans for parish events and initiatives.  
    • Create videos for publicity, summary, and recap.
  • Managing and maintaining the parish website; coordinating events calendar with scheduling coordinator.
    • Enhance SEO for website landing pages.
    • Maintain and update printed marketing and communications materials & member communication templates.
    • Analyze digital metrics to determine success of communication efforts.
  • Creating, planning, and scheduling dynamic social media campaigns in collaboration with the pastor, parish staff, and where appropriate, ministry leaders.
    • Execute end-end email campaigns using MailChimp or similar. 
    • Engage with current and prospective parishioners on social media.
    • Manage all digital marketing efforts including photography and video production for use in print and digital marketing materials including special events, program activities, headshots, etc. 
  • Designing flyers, signage, and other print materials. 
    • Coordinate, format, and edit weekly bulletin.
    • Responsible for parish branding and style guide adherence.  
  • Staff point of contact for the parish communications ministry. 

Minimum Requirements:

  • Employment is contingent upon applicant satisfactorily passing criminal background and reference checks.
  • Must complete diocese-sponsored Safe Environment Training within 60 days of hire.
  • Minimum level of Education: Minimum of a bachelor’s degree in marketing, digital media, or journalism field.
  • Minimum amount of Work Experience:
    • Years of related work experience: 2 years
    • Area of related work experience: marketing, digital media, or journalism field 

Qualifications:

  • One to two years related experience required; experience with marketing activities and events is a plus.
  • A practicing Catholic with thorough knowledge of the Catholic faith and ability to communicate it in both word and action.
  • Adobe Creative Suite and Microsoft Office experience required, portfolio of work available upon request.
  • Knowledge of WordPress environment or similar webpage framework required.
  • Ideal candidate is a natural communicator, articulate both in person and on paper.
  • Meticulous about details and overseeing projects through from concept to completion.
  • Ability to think creatively and work collaboratively with other parish staff, clergy, and ministry leaders.
  • Ability to work cooperatively with peers from the Diocese of Raleigh and other parishes within the Diocese to cross promote events.
  • Ability to relate effectively and compassionately, as well as interact in a friendly, enthusiastic, energetic, and outgoing manner with our parishioners and those in our community.
  • Strong project management skills: ability to work efficiently and meet multiple deadlines.
  • Ability to generate and implement creative ideas.
  • Proficiency with all forms of social media, including video and their use in evangelization.

Preferred Qualifications:

  • Photography and videography experience.
  • Bilingual (English/Spanish).
  • Familiar with CRM. 
  • Familiar with live-streaming set-ups.
  • Familiar with basic audio visual for meeting rooms and digital display outputs.

Position Start Date:  11/28/22